Our Production Company

Created with Padlet

From looking at corporate identity, we can see that the way a film company presents themselves aesthetically is important in attracting the right audience to a film. If Disney Studios produced a horror film, it would not likely be a commercial success because it does not share the same target audience as the majority of films it has made its reputation for. 

We initially cam up with the name "Charade Entertainment" for our own independent production company. We chose this name because using entertainment instead of studio or production connotes that the films produce would enrapture the audience and be of a good quality. Charade, being a game, links in with this idea and also could have the darker meaning of pretending to be something else, linking in with horror films. Like Twisted Pictures, we would want our studio to focus on one genre and get a good reputation for horror films such as the one we are creating. This would attract fans of the genre in particular. 

After looking further into film studios, we recognised the concentration of ownership in the media. It is in the hands of decreasing numbers of individuals (such as Murdoch) or organizations who have control, threatening independent media. This limits free exchanges of information as the owners control the values of the smaller companies. On the other hand it gives the smaller companies bigger budgets, resources and marketing opportunities. This is why we have created the parent company, PF. Using our initials makes the name more neutral, tying it to various cross media platforms, which we feel is realistic.  

Logos

These are the logos we have created for the film company. We chose to use plain, sans serif typography so there is no confusion about the brand, however the embossed edges give a 3D effect to make it more interesting. The use of the bright green lasers visually enhances the background and draw focus to the text, instead of distracting the audience. Green often connotes dark forces and evil, for example traditional monsters such as witches. This again links in with the idea of being a company that specialises in horror films, attracting the specific audience.  

Feedback from the target audience

"I think it's very eye catching and visually attractive. It creates a good atmosphere if you're about to watch a film"

"I think it's really good. It looks like a film company involved in modern, high tech films. The sound works well with it"

"That's really cool and dramatic. I liked the fact there were lasers and it fit in with the modern music. I liked the name and it looked really authentic"